Wiesenberger introduced FundEnterprise, a new web-based mutual fund analysis tool that can be used for competitive analysis, as well as sales, marketing and RFPs for 401(k) plans.
FundEnterprise provides more than 200 criteria for analyzing more than 11,000 funds online, from performance to manager tenure and other more subjective factors. The product is designed to help fund marketers differentiate their fund families from others.
Twenty-five major mutual fund companies, with 2,100 individual funds and a total of more than $750 billion under management, are beta-testing FundEnterprise.
