I saw Elvis.comn
Elvis has not left this website. At www.jsa1.com, the corporate website of Jeffrey Slocum & Associates Inc., web surfers can view a complete scrapbook of Elvis' life.
"We have Elvis paraphernalia all over the office," said K.C. Connors, vice president of the Minneapolis-based investment consulting firm.
The Elvis theme originated from Jeffrey Slocum's visit to Mexico his first year as a consultant, Ms. Connors said. He picked up a velvet picture of Elvis and decided every consulting firm needed a velvet picture of The King hanging in the lobby, she said. On the consulting firm's anniversary, many clients send the firm Elvis-related gifts.
A piece of American nostalgia resides at www.massmutual.com, the MassMutual Financial Group's website. A collection of drawings by Norman Rockwell depict post-World War II American family life, holiday celebrations and work life.
During the 1950s and 1960s, Springfield, Mass.-based MassMutual commissioned 80 illustrations for its first national advertising campaign from Norman Rockwell. The campaign focused on helping ordinary Americans to achieve their goals "of a strong family life, education for their children and security for their future."
After the advertising campaign changed, the Rockwell drawings were stored in a company vault and brought out for special events sponsored by the company. Now the company displays the art not only on its website, but also at events in conjunction with libraries, schools and museums across the nation.
What's in a name?
Executives at The Vanguard Group Inc. drew the firm's name from a painting, which is featured in the mission statement area of its website, www.vanguard.com.
Although the definition of the word vanguard ("leadership of a new trend") is enough of an explanation in itself, the company tells the story of Horatio Lord Nelson's flagship, the HMS Vanguard, in art. A painting by Thomas Luny, "The Battle of the Nile," depicts the battle in which Lord Nelson's fleet was victorious over Napoleon Bonaparte's ships in 1798. The HMS Vanguard, which carried 74 guns and a crew of 595, was one of five flagships commanded by Lord Nelson.
Munder Capital Management, Birmingham, Mich., recruited a carp for its online advertising campaign. At www.munder.com, a banner featuring a carp is prominently displayed. The ad for the Munder Multi-Season Growth Fund reads, "Did you say CARP?" "No, G.A.R.P."
Leave the mall behind
Both State Street Research & Management Co. and Merrill Lynch & Co. allow users to shop the web 'til their mouses drop.
At www.statestreetresearch.com, clients can buy books chosen by the firm's analysts through a link to Amazon.com, including "The Neatest Little Guide to Stock Market Investing," by Jason Kelly.
At a click of the mouse, you can choose from a variety of goods at www.ml.com in the shopmerrill section. E-tailers offer clothes, books, computers, software, jewelry, video games, cards and flowers through Merrill Lynch at a special discount in some cases.