Being a luncheon speaker can be a difficult job. D. Dixon Boardman, managing general partner of Optima Fund Management LP, New York, was the luncheon speaker on the second day of the mid-July Managed Futures Association conference.
When he began his speech, he mentioned that a friend had warned him it was the "kiss of death" to be a luncheon speaker because of the "short attention span of the audience, no matter what the subject.
"Within the first three minutes of the speech, 11% of the audience is no longer listening, they're thinking about their day," he said. After the next three minutes, he continued, "18% are not listening, they're planning their weekend." By the time nine minutes have passed, he concluded, "27% of your audience is no longer listening" because "they're engaged in elaborate sexual fantasies."
Mr. Boardman's speech lasted about 15 minutes.