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June 28, 1999 01:00 AM

NO TIPPING ALLOWED: HOW NOW, DOW COW?

Susan Barreto
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    These cows are looking to make some "moo-la" this summer.

    The Dow Cow and the Mercantile Exchange Cow are just two of a herd of 300 fiberglass "Cows on Parade," a public art program brightening the streets of Chicago.

    The Dow Cow, which was sponsored by the University of Chicago Graduate School of Business, is a decoupage formed primarily of stock quotes from the Wall Street Journal, with a Financial Times udder. Her spots are done in color pictures of the university's campuses.

    "It's a really positive thing to see on the streets," said a university spokeswoman of the art exhibit.

    The school's cow was designed by the architectural firm that designed the university's Gleacher Center, Lohan & Associates.

    At the Chicago Mercantile Exchange, a fiberglass cow outfitted in a red trading jacket, Merc badge and illustrated with colorful hand signals and other trading-related images grazes at curbside.

    The Merc's cow has yet to be named, but a contest is being held among members and staff to come up with a "mooving" name for the artwork. The cow was designed and painted by local artist Dave Winter, who has been an illustrator and designer for 18 years. This is his first cow.

    The exhibit ends in late October, when some of the cows will be rounded up for an auction in the Merc's live cattle futures pit. Proceeds will benefit the owner's charity of choice.

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