Greenway Partners opposed it; even wrote poetry to get its point across.
But when the votes were counted at last week's annual meeting, Woolworth Corp. shareholders voted to change the name of the New York-based company to Venator. And just what is Venator?
In a specially composed sonnet, Greenway argued:
"O, What's the use of names like 'Venator'? For most of us, we don't know what it means. A dinosaur? Perhaps a predator?"
Alfred Kingsley, senior managing director, said Greenway would have preferred that the once giant of five-and-dime stores retain its name or change it to Sports Authority, which it recently acquired, or to another name with a known identity.
Greenway owns 8 million Woolworth shares valued at $160 million.