Cold Call Cowboy Productions.
That may sound like a derisive term pension sponsors might attach to some overbearing consultant or money manager marketers.
But it isn't.
In fact, it's a Palm Desert, Calif.-based company that produces a high-tech introductory aid for marketers in institutional investing.
In the investment management business, the company is targeting those involved with the Institute for Investment Management Consultants.
Taylor Novis, director-sales and marketing at Cold Call Cowboy, recently became an associate member of IIMC, entitling the company to be an exhibitor at the institute's conferences and other events.
He declined to comment about the membership.
The company sells the "audio card." It is a substitute for a business card and includes a cassette tape, enabling a marketer to describe his or her services to prospective clients. Rather than hand out a simple business card, a marketer would give a prospect the audio card.
The result: Instead of the first meeting between a marketer and prospect "being a 'hi, how are you, what do you do' meeting," said Billie Jay, a Cold Call Cowboy marketing consultant, "it becomes a 'let's do business' meeting."
Another advantage of the audio-card over conventional business cards and brochures, she added, "It gives you eternal shelf life. No one ever throws these away."
"My heart will go on forever," maybe. But the audio card?