The numbers of third-party marketers serving investment management firms continues to grow and the marketers are succeeding in lining up clients, according to a recent survey.
The number of firms listed in the 1996 Marketing Representative Directory compiled by Eager & Associates, Louisville, Ky., has grown from 21 three years ago to 34 in the current edition - and 14 of those firms were no older than 5 years old.
The number of products marketed by the firms had grown to 49 from 36, which reflects investor appetite for more specialized investment products, according to Eager's analysis.
International/global products made up 30% of the products represented, while domestic equity products were 28%, fixed income were 12%, specialty products and alternative investments made up 19% and all other products made up the remaining 11%.
The share of international/global investment products was up from 20% of products marketed by outside firms three years ago, while fixed-income investment products were down from 15% three years ago.
Mercedes M. Cardona
