GAINESVILLE, Fla. - Fogler Research and Management is looking for a few good clients.
The firm is headed by H. Russell Fogler, who separated from Aronson + Fogler Jan. 1. Mr. Fogler said the goal is to sign up a small number of large institutional clients and stop taking clients after reaching $1 billion in assets.
The small size will allow the firm to remain tightly focused on a high-quality research product that should appeal to large funds looking for core equity strategies, said Mr. Fogler.
Fogler Research will invest in large-cap domestic equities with a style similar to the one Mr. Fogler used at Aronson + Fogler - a blend of traditional and quantitative analysis through computer modeling but with different parameters, said Mr. Fogler.
Fogler Research expanded its universe beyond the 250 issues in Aronson + Fogler's universe to focus on the 350 largest stocks in the Standard & Poor's 500 Stock Index. Ten new parameters to the computer model used to select portfolio issues also were added to get more diversification and more detailed analysis, said Mr. Fogler.
So far, the firm is managing Mr. Fogler's own money and it is performing approximately 1% ahead of the S&P index, he said.
Mr. Fogler separated from Aronson + Fogler after a 10-year partnership in which the firm had grown to more than $775 million in assets under management. Aronson + Fogler has retained all of the assets and will retain the name.
Mr. Fogler and Theodore R. Aronson both said the split was amicable, driven by the geographic distance between the firm's Philadelphia headquarters and Mr. Fogler's Florida office.