A: Especially since June, there's been a pretty nice rally in public markets, at least on the credit side. We are seeing investors interested in credit, both public and private because of a few very compelling facts. So look, we could talk about investment-grade bonds, we could talk about below investment-grade and then we could talk about unrated private credit.
There's a very strong pitch for all three and there's a lot of current themes. There's a lot of things that run through all three, but some have some nuances and are different than others. In the case of IG credit, that's largely a very high-quality but very long-duration asset class. IG borrowers in late 2020 and early 2021 did a very good job of extending their maturities and so IG at the end of 2020 was the longest duration it had been in years. So with the rapid rising rates, IG bond prices fell considerably because of technical, not fundamentals. Fundamentals, one could argue, are actually stronger for IG credit today than they were in 2019 or 2021 because these businesses tend to be very, very large, they tend to be pretty lightly levered, so the cost of borrowing going up or down in a short period of time has no impact. If you're a large company going through an inflationary period over a medium term, it's actually a good thing for you.
The reason is because if you're a $10 billion company, and you have $5 billion of annual revenues and $1 billion of EBITDA, it probably means you're the leader in your industry, and it means that although you might experience volatility due to inflation over a short period of time and your costs go up all of a sudden, rapidly, given a medium-term period or long-term period, you're actually able to raise your prices if you're as big a business as I'm describing.If you have a lot of diversity in your supplier base, a lot of diversity in your customer base, you're the leader in your sector and you must exist for the supply chain to persist. Then you will benefit from inflation because your nominal dollars of revenue will go up. Because there's inflation, you should be able to pass through inflation. So, your $5 billion of revenue should grow at least with inflation, if not more. Then if you're a strong business that is as diversified as I described and as important to the value chain as I described, you should be able to defend your profit margin as a percentage as well. These bigger businesses will weather a recession better, but also, if there is a recession rates will decline. And so the long-duration IG bond asset becomes more valuable in a duration-rallying event like a rate-reduction period.