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Up to the challenge

Climbing for charity: Munro takes on the Munros

Euan Munro is another example of CEOs who do not spend their lives only managing money for investors.

Mr. Munro, CEO of Aviva Investors, found time to climb Scottish mountains, also known as Munros — the 3,983-foot Ben Lawers and 3,619-foot Beinn Ghlas, both on Aug. 8 — all for a good cause.

Mr. Munro was approached in early 2017 by CASCAID to become its ambassador within the asset management community. The charity organization intends to raise £2 million ($2.6 million) for Cancer Research U.K. before the end of the year.

Mr. Munro, joined by 12 members of his executive team during the climb, raised £10,515, going over his target of £10,000. "I couldn't think of a good way to raise money without having to endure physical pain before my team had come up with (the climb)," Mr. Munro said on his webpage for the charity.

"I was not the fittest member of the team, but I was inspired by having some mountain hares in the company who compelled me onwards and upwards at the top end of what I am physically capable of," Mr. Munro shared on social media after the climb.

Aviva Investors' Munro takes on the Munros