Paula Kelley was named chief marketing officer at Dreyfus, said spokeswoman Diane Imas.
The position is new.
Ms. Kelley will lead marketing for Dreyfus' North American businesses. She will help drive business growth by building marketing and digital capabilities, as well as a brand strategy to engage and deepen relationships with clients. She reports to CEO Mark Santero.
Ms. Kelley was managing director, head of new product development and customer solutions for Citi cards at Citi.
Dreyfus is an affiliate of BNY Mellon Investment Management with about $300 billion in assets under management as of March 31.