Market Strategies International acquired Cogent Research, a marketing research firm focusing on financial services.
Terms were not disclosed, according to Rob Stone, Market Strategies International CEO. The acquisition closed on May 2.
John Meunier and Christy White, Cogent Research co-founders and principals, will co-manage Market Strategies’ new syndicated division. Its products will be called Cogent Reports.
Tony Ferreira, managing director of Cogent Research, will join Market Strategies’ financial services division, where he will be a senior vice president and sector leader for wealth management.
Market Strategies is a research firm based in Livonia, Mich. Cogent’s 25 employees will remain at their Cambridge, Mass., offices. No layoffs are planned, Mr. Stone said.