CFA Institute plans new certification program

CFA Institute plans to launch in May an education certificate program designed to reach out to a new audience of investment industry staff outside the core portfolio management functions. The launch will follow a pilot program, started this month, involving the $248.1 billion California Public Employees' Retirement System, Wilshire Associates and BlackRock (BLK) Inc. (BLK), among other institutional investment organizations.

Called the Claritas Investment Certificate program, it seeks to raise the standard of industry knowledge, education and ethics among those who work alongside investment professionals, including in sales and marketing, client services, legal, operations, compliance and human resources, said J.D. McCartney, CFA Institute public relations director, Americas, in an interview.

CFA Institute initiated the program to strengthen confidence and ethics among non-core investment staff about the industry and their responsibilities — as well as to aid them in better communicating that trust with clients and others outside the industry — following the financial market crash, Mr. McCartney said.

A website,, is open for anyone interested; the date in May for the start of registration hasn't been set yet.

This article originally appeared in the January 21, 2013 print issue as, "CFA Institute plans new certification program".