2009 PIOnline Rates and Sponsorship Opportunities
RUN OF SITE
PIOnline.com is an essential resource for the latest news, research and data impacting the day-to-day business of investment professionals. Deliver a consistent message to this influential audience with run-of-site advertising on
PIonline.com.
Run-of-site advertising rates are impression based. All three ad units must be sumitted. Your ads will rotate throughout PIonline.com including the home page*.
HOME PAGE TAKEOVER
The PIonline.com home page is the industry’s gateway to P&I’s news, features and special reports. Your advertising will take over all three home page ad units, giving you the strongest possible impact against P&I users as they enter the site. Choose the home page buyout alone or match it with the Welcome Mat sponsorship to increase the power of your message.
WELCOME MAT SPONSORSHIP
When you purchase a Welcome Mat message on PIonline.com you own the screen. Your ad appears exclusively while the P&I home page loads. Once the page loads, your ads — and only your ads — takeover all the ad positions, giving you 100% share of voice.
This is simply the best way to maximize your impact to the investment professional visiting PIonline.com, and a perfect way to expand on your print campaign.
PRINT FORMAT SPONSORSHIP
Thousands of articles are viewed and printed from PIonline.com every month. These articles are passed around by industry professionals who want to share the
latest news with their colleagues and peers.
As the exclusive sponsor of our “format for printing” page you will receive two leaderboard positions, one at the top of page, the second at the bottom of the page as well as prominent logo placement to the right of the P&I logo. Your ad and logo will not only be seen on our website, but will also appear on the hard copy printout of the article.
All ads appearing on the “format for printing” page on our website will be clickable to any URL you specify.
EMAIL A COLLEAGUE SPONSORSHIP
Every day, Pensions & Investments online visitors share P&I’s compelling articles with their colleagues via our “e-mail a colleague” feature. Now, you can be a part of this industry “buzz.”
Whenever the “e-mail a colleague” tool is used to send a link to an article on P&I Online, your advertising will be featured prominently in the recipients’ e-mail.
PDA SPONSORSHIP RATES
As PDAs become an indispensable business tool, our audience is taking Pensions & Investments on the road. As users receive the latest online edition of P&I on their web-enabled Blackberry, Smartphone or PDA/Palm, they will also receive your advertising message.
As the exclusive sponsor, your logo will appear on the mobilized home page and all mobilized content pages. Plus an interstitial text ad within all mobilized content.
WEBCAST / WEBINAR RATES
You get the impact of a live, in-person event, and the convenience of on-demand
content when you broadcast your audio or video content over the internet, directly
to the P&I audience via a P&I webcast.
FREE ACCESS SPONSORSHIP RATES
The first thing non-registered visitors will see when they access the P&I home page is the OPEN ACCESS message with your logo prominently displayed. In order to take advantage of this “Open Access Pass” the user must view your Flash ad and fill out a short form.
It’s an explicit arrangement between you and our visitors. It’s the purest form of advertising. Users click to accept your ad because they want to view the content. As a reward for viewing your message, visitors will have 24 hour access of our restricted content.