Circulation
| Number of Subscribers | Percentage of Circulation | ||
| Corporations | 23,132 | 44.5% | |
| Financial Management | 8,104 | ||
| Senior Management | 6,974 | ||
| Corporate Tax-Exempt Fund Management | 8,054 | ||
| Tax-Exempt Funds | 12,138 | 23.3% | |
| Non-Profit Institutions | 4,026 | ||
| Unions | 1,258 | ||
| Government | 5,173 | ||
| Educational Institutions & Endowments | 1,681 | ||
| Financial Institutions | 14,182 | 27.3% | |
| Investment Banks | 1,410 | 2.7% | |
| Consultants and Others | 2,584 | 4.9% | |
| TOTAL Circulation | 52,039 | 100% | |
| Readers Per Copy - 2.5* | |||
| TOTAL READERSHIP | 130,097 |
* Source: 2007 P&I Subscriber Study
Readership Statistics
- The average plan sponsor reader has $6 billion in retirement assets
- 83% are involved with the purchasing of financial services
- 77% of respondents have read three out of the last four issues
- 87% find P&I useful in the performance of their job
- The average money manager reader has $24 billion in assets under management
- Nearly 60% hold executive titles
- Readers typically spend 41 minutes reading an issue of P&I
Source: 2007 P&I Subscriber Study