2010 P&I Eddy Awards - Plan Sponsor Category

Plan Sponsor Category
DEADLINE FOR ENTRIES EXTENDED TO OCTOBER 23, 2009

The Eddy Awards recognize companies and other institutions for outstanding efforts to educate employees about how to invest their defined contribution plan assets wisely for retirement.

Entrants must be companies or other institutions sponsoring defined contribution plans that give employees investment choice. The entries must be submitted by the plan sponsor, although the educational materials may have been developed with the help of outside suppliers.

Entries will not be judged if the plan sponsor information on the form is incomplete.

INITIAL EDUCATION - Print
Entries should introduce existing employees to the investment options of a new or modified plan, or new employees to the investment options of an existing plan. Materials must focus heavily on the investment process.

ONGOING EDUCATION - Print
Materials should reinforce all or part of your earlier investment education efforts, or change participant investment behavior.

SPECIAL PROJECTS - Print
Showcase special investment education and communication programs with entries as simple as a single postcard or poster, rather than a full campaign. Entries may focus on one objective, such as launching new investment options, trying to increase the employee deferral, or educating participants to more broadly diversify their asset allocations.

CONVERSIONS
This category recognizes campaigns devoted to explaining the transition to a new service provider. These entries do not have to contain all of the investment education expected in initial and ongoing education.

COMMUNICATING IN A CRISIS – Print
Last year's judges added this category to reward outstanding efforts to educate and communicate with plan participants during these extraordinary economic times. The message can vary widely, including (but not limited to): stay the course; avoid taking loans or hardship withdrawals; keep deferral rates the same.

TRAINING AND ADVOCACY
Show your most creative efforts at educating the employees who provide investment education to plan participants or creating advocates from your employee ranks – such as store managers - even if they don't work for the department overseeing the plan.

OTHER MEDIA
This category includes videos, the intranet, internet, e-mail and any other non-print to communicate messages from any of the other categories above. When applicable, you must provide a URL or temporary user ID and/or password valid through March 13, 2010. Please also provide two printed copies of some highlights of your campaign, including the homepage.

The entries will be judged on the effectiveness and completeness of their investment education messages, except where noted. These are programs that best educate about, and encourage, sound investment practice. The entries should have a clear discussion of such concepts as risk and return, diversification, compounding, the impact of inflation on accumulated assets and the risk and return characteristics of each investment option offered. Successful entries in all categories will be creative and will have strong identification with the plan sponsor.

Generic vendor materials will not win if they have not been significantly modified and tailored to the plan sponsor entering The Eddy Awards. Entries must be accompanied by a letter containing evidence of the effectiveness of the program, e.g., an increase in participation or a change in the average asset mix.

NOTE: Please complete and return this entry form together with ONE set of your educational materials. Use a separate envelope and entry form for each category entered; multiple entries may be boxed for mailing only. Do not mount entries on boards. Materials will be returned only if accompanied by an appropriately sized self-addressed envelope.

Plan sponsor entries must include documentation that plan executives approved the submission (if they did not submit the entry themselves).

PowerPoints will not be judged.

Fees & Payment
$95 per entry. Please include credit card information on the last page of this entry form. If submitting multiple entries, please fill in the credit card details for each submission.

SEND ENTRIES TO

Rob Kozlowski
Pensions & Investments
360 North Michigan Avenue
Chicago, IL 60601-3806

Questions? Contact Rob at (312) 649-5407 or email rkozlowski@pionline.com

NOTE: Please complete and return this entry form together with ONE example of your educational materials. Use a separate envelope and entry form for each category entered. Do not mount entries on boards. Materials will be returned only if accompanied by an appropriately sized self-addressed envelope.

DEADLINE FOR ENTRIES EXTENDED TO OCOBER 23, 2009